Some ghost tales stem from moods and changes triggered by the monsoons. Shaped from the peculiarities of the rainy season, these horror stories take the form of urban legends and myths shared through verbal storytelling between friends, drinking circles, family and strangers who want to share a rush of adrenaline with warning. Here are two such monsoon ghost stories still in circulation as urban myths in Sri Lanka. One life every monsoon: the story of Samudradevi’s spirit hau
South Asia’s ancient reverence for rain, once sacred, communal, and interwoven with myth, ritual, and faith, has faded in modern life, and why remembering the monsoon’s cultural, spiritual, and ecological significance can restore our connection to nature and to each other.
Symbols don’t just represent concepts; they host stories. Take the swastika. In one story, it was auspicious, spiritual, ancient, and sacred. In another, it was contempt, nationalism and genocide. The symbolic drift of the swastika has always impressed me. For all my fellow designers, it’s a reminder of the entropy of symbols. Similar shape. Different stories. That’s the semiotic power of a symbol. They can host just about any story, no matter its complexity or abstract
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We work on stories that are standalone projects and yearly contracts. For example, standalone projects can be a short film series, a story designed for social media to promote the launch of a product collection, a website to drive direct sales, or educational content to build customer loyalty. Longer contracts can be populating a blog with on-brand timeless stories or creating weekly stories for your social media channels. Long-term clients usually benefit from stories that become more and more personalized as we understand their business better.
No matter what format or business, our process always starts with a conversation about who’s telling this story; we build a brand articulation framework (BAF) with all stakeholders involved. This gives us a brand persona—whether your business is you or a group of people—we use a BAF to identify an appropriate voice to narrate the story. This initial process of figuring out the brand persona is short; but, it has make-or-break significance.
